| Course Name | Public Opinion and Communication |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MCPR 555 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course | |
| 2 | What is public opinion? I | Parry, J., Kisida, B., & Langley, R. (2008). The State of State Polls: Old Challenges, New Opportunities. State Politics & Policy Quarterly, 8(2), 198-216. Retrieved from http://www.jstor.org/stable/40421601 Perrin, A., & McFarland, K. (2011). Social Theory and Public Opinion. Annual Review of Sociology, 37, 87-107. Retrieved from http://www.jstor.org/stable/41288600 |
| 3 | What is public opinion? II | Herbst, S. (2015). “The History and Meaning of Public Opinion.” In New Directions in Public Opinion, (pp. 43-55) NY: Routledge ISBN: 9781317684190 Converse, P. (1987). Changing Conceptions of Public Opinion in the Political Process. The Public Opinion Quarterly, 51, S12-S24. Retrieved from http://www.jstor.org/stable/2749185 |
| 4 | Approaches to public opinion I: Sociological-Social psychological approaches | Sociological approach: Harold L. Gosnell, “The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign. |
| 5 | Approaches to public opinion II: Cognitive and rational approaches | Cognitive Approach: Zaller, J. (1992). The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology). Cambridge: Cambridge University Press |
| 6 | Midterm | |
| 7 | Media and Social Influence I | Susan Herbst (2001). Public Opinion Infrastructures: Meanings, Measures, Media, Political Communication |
| 8 | Media and Social Influence II | Diana C. Murtz & Paul S. Martin. (2001). Facilitating Communication Across Lines of Political Difference: The Role of Mass Media. The American Political Science Review, 95(1), 97-114. |
| 9 | Representation and Public Opinion I | Bartels, L. (1996). Uninformed Votes: Information Effects in Presidential Elections. American Journal of Political Science,40(1), 194-230. doi:10.2307/2111700 |
| 10 | Representation and Public Opinion II | Lax, J., & Phillips, J. (2009). Gay Rights in the States: Public Opinion and Policy Responsiveness. American Political Science Review, 103(3), 367-386. doi:10.1017/S0003055409990050 |
| 11 | Political Persuasion I | Prof. Dr. Cengiz Anık – Siyasal İkna, Derin Yayınları, ISBN:6054993741 |
| 12 | Political Persuasion II | Prof. Dr. Cengiz Anık – Siyasal İkna, Derin Yayınları, ISBN:6054993741 |
| 13 | Political Rhetoric and Persuasion | Arno, A. (1985). Impressive Speeches and Persuasive Talk: Traditional Patterns of Political Communication in Fiji's Lau Group from the Perspective of Pacific Ideal Types. Oceania, 56(2), 124-137. Retrieved from http://www.jstor.org/stable/40330857 LuMing Mao. (1990). Persuasion, Cooperation and Diversity of Rhetorics. Rhetoric Society Quarterly, 20(2), 131-142. Retrieved from http://www.jstor.org/stable/3885902 |
| 14 | Political Communication Beyond Persuasion | Prof. Dr. Cengiz Anık – Siyasal İkna, Derin Yayınları, ISBN:6054993741 |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Herbst, S. (2015). “The History and Meaning of Public Opinion.” In New Directions in Public Opinion. NY: Routledge ISBN: 9781317684190
Mutz, D. C., Sniderman, P. M., & Brody, R. A. (Eds.). (1996). Political persuasion and attitude change. University of Michigan Press. ISBN: 9780472065554 |
| Suggested Readings/Materials | Lectures and the readings listed in the weekly schedule. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 20 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 30 |
| Presentation / Jury | ||
| Project | 1 | 50 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 0 | |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 0 | ||
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 0 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. | |||||
| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. | X | ||||
| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. | |||||
| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. | X | ||||
| 5 | To be able to analyze reflections of current consumption dynamics on consumers. | |||||
| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. | X | ||||
| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. | X | ||||
| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. | |||||
| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
